Black and white photo of a baseball game at night in a packed stadium, viewed from the stands.

Earn the recognition you deserve

Communications and brand counsel for baseball and softball leaders. A partner on call who’s lived in your world.

BOOK A DISCOVERY CALL

Your work speaks for itself—but is anyone listening?

You’re building something important, but it’s flying under the radar. Between everything the job demands, your story goes untold. And the silence starts to add up in ways you can feel:

  • You burn time and money on DIY fixes and vendors who don’t speak your language.

  • Your message doesn’t land, so growth stalls.

  • Rivals who take their story seriously get the attention that should be yours.

Your story, finally landing with impact

Middle Third Communications puts a seasoned pro in your corner—someone who’s lived in your world and knows what to do with a story worth telling. Sharp judgment, none of the overhead.

  • The right people start finding you.

  • You become the one others in the game are chasing.

  • One less thing to carry. Your story’s in expert hands.

BOOK A DISCOVERY CALL

“I’ve never met a public relations executive better at his job than Dave Haller.”

– Tyler Kepner, The Athletic

If any of this sounds familiar, I get it.

I’m Dave Haller, founder of Middle Third. I’ve built my career embracing the pressure of doing more with less: sharp storytelling, polished work on tight deadlines, and creative solutions that deliver outsized recognition.

Over 15 years in MLB, I rose from intern to VP of Communications with the Tampa Bay Rays, surviving rebuilds, rebrands, a trip to Cuba, and two World Series. I left the Rays certain of one thing: resourcefulness matters more than resources. And that conviction held up outside the game when I helped the founders of a growing landscape company modernize their brand and operations.

Constraints are an advantage: they force creativity and discipline. That’s the whole idea behind Middle Third, and it’s the mindset you can expect when I’m in your corner.

THE FULL STORY

A clear path to being seen

1. Step in.

Book a call. Start with an easy conversation—no pressure, no obligation.

2. Find your pitch.

Together we build a plan tailored to your moment.

3. Connect with impact.

I take it from here. Your story starts turning heads; you get back to what you do best.

Whether you need a trusted advisor, a media-ready message, or a full brand strategy, the work is shaped to fit. Explore services »

Ready to talk?

Book a confidential discovery call with Dave.

  • “Dave Haller’s professionalism, creativity and instinct for the game made him the gold standard of Major League Baseball public relations. My job was always easier when Dave was in the press box.”

    – Tim Brown, New York Times bestselling author and award-winning sports journalist

  • “In more than 30 years covering Major League Baseball, I’ve never met a public relations executive better at his job than Dave Haller. He commands respect and earns trust from both players and media—in good times and bad—with unfailing professionalism, courtesy, promptness and reliability.”

    – Tyler Kepner, author and senior MLB writer for The Athletic

  • “Dave’s leadership qualities start with the fact that he is a good listener, which leads to honest feedback and thoughtful, effective game planning. His ideas and attention to detail were central to building our communications strategy both on and off the field.”

    – Rick Vaughn, author and former VP of communications, Tampa Bay Rays

  • “Dave raised the bar across our entire organization. He elevated our brand, modernized our operations, and improved how we communicate—with clients and with each other.”

    – Curt Greene, co-founder and owner, Independence Landscape

Our Double Play Pledge

The best way to carry the game forward is to protect its full history for future generations. When you work with Middle Third, you’re part of that too. Middle Third commits 2% of gross revenue to be split evenly between the Negro Leagues Baseball Museum in Kansas City and the National Baseball Hall of Fame and Museum in Cooperstown.

These institutions safeguard the game’s story—all of it. Learn more about their work, and if you’re able, please consider supporting them.

Hall of Famer and Negro Leagues legend Buck O'Neil wearing a black hat, black suit, striped tie and glasses standing next to a bronze statue of himself as a Kansas City Monarchs ballplayer.
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Collection of vintage baseball and sports trading cards and photographs displayed on a wall and a shelf in a sports museum or collectible exhibit.
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